The importance of creating a core differentiator

Clearly defining what sets you apart from every other business that offers the same service or sells the same product as you is a huge advantage when in business. It is important to establish what is known as core differentiators, which articulate exactly why you are unique and why potential customers should buy from you. If you do not let your customers and potential customers know what sets you apart…  Read more

Financing the Growth of your Business

How much and what type of finance a business needs to survive is unquestionably one of the most important aspects of management when it comes to running a business.  It is also the least understood. As a business grows it requires more resources unless, of course, it grows by means of a more effective allocation of its existing resources.  However, even if this is the case, further growth will ultimately…  Read more

A fool and his gold

I have written before and reiterate that it is great to see signs of growth within Rotorua including outside investors looking at business opportunities in Rotorua.  I have also written about the importance of seeking professional help when assessing the viability of business opportunities – this will include seeking the advice of your accountant and solicitor.  I still find it frustrating when this due diligence isn’t completed or the advice…  Read more

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